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|
International alliances
have over the last few years become a key strategic
tool in bringing together major national or international
companies working towards commercial synergies,
market development and cost savings without the
need to consider a full-scale merger |
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|
Alliances
have been shown to bring substantial advantages
where national organizations wish to preserve their
identities, such as the airlines (OneWorld, Skyteam
and Star Alliance), or where major activity compliments
each other, such as United Airlines serving Starbucks
coffee; a developing trend |
| • |
Alliances
also pose some of the greatest challenges for management
to build cross-cultural acceptance or meaningful
commitment to a corporate organizational culture,
a major hurdle for leadership |
| • |
In a
culturally diverse alliance, some managers may feel
out of the network, uninvolved with decisions being
made around them or without any cultural sensitivity
being displayed to their own operating priorities |
 |
| Talk
to us about the issues involved in these cross-cultural
alliances, discuss strategy, team or operational
issues with us. We have the experience and know-how |
